New junk food fad: Deep-fried Twinkies
Before I head to the gym tomorrow, I think I'll fuel up with a few of these....
If deep-fried Twinkies don't interest you, the Mullen brothers also sell deep-fried Snickers, 3 Musketeers and Milky Way candy bars at their stand.
Originally, the Mullens only sold the deep-fried chocolate-covered candies, but added Twinkies after being approached by Hostess, the baking brand owned by Kansas City, Missouri-based Interstate Bakeries Corp. "We are very excited about it," said Mike Redd, vice president of cake marketing at Interstate Bakeries. "Twinkies are an American icon and they have a life of their own," Redd said, adding that the deep-fried Twinkie concept was being marketed to various state fairs.
Earlier this year, Hostess put Clint Mullen in touch with British chef Christopher Sell, who invented the deep-fried confection at his fish-and-chips restaurant in Brooklyn. After a few tips, the Mullens started selling the deep-fried Twinkies this summer. Soon, business was so brisk they had to call in nearly a dozen family members to help with the unwrapping and frying.
God, I LOVE America!!!
