Sean Penn's NYT Ad Boosts Mescaline Sales
Regardless of which spot on the political spectrum you happen to occupy, do you REALLY want to hear anything more from Sean Penn? I didn't think so. Of course, Penn seems to think that he has something to add to the general state of public discourse, so he took out a full page ad in the New York Times. Now, if memory serves me correctly, if you fold a full page ad from the Times in half, it will be just about the perfect size for the bottom of most bird cages....
Actor Sean Penn's 4,161-word full-page ad in the New York Times has top agency executives rethinking the role of copywriting in great advertising. The rambling screed about patriotism, war, french fries and William Saroyan has boosted sales of mescaline overnight.
While the ad never mentions mescaline, or any hallucinogen directly, demand for the illegal drug has spiked sharply among wealthy liberals, a key New York Times demographic slice. And that has big advertising executives taking notice.
"Penn has rocked the advertising world," said one unnamed creative director of a large unnamed agency. "He has achieved what we only dream of. He has become the product. It's almost as if mescaline itself wrote the ad. This is a creative triumph, and has revived a product which had suffered years of sluggish sales."
Sorry, but I'll wait for the movie to come out- and then I'll ignore that as well....
