February 29, 2004 6:41 AM

Damn...they're on to us, y'all....

Why Blogs Mean Business: Today they're lousy media experiences for mere mortals. But that's about to change -- and so is the way you gather information for your work.

Blogging for Dollars: Six Apart's blogging software faces off with Google.

It used to be that those of who maintain weblogs were seen as egotists with too much time on our hands and pronounced narcissistic tendencies. Guess what, y'all? Someone's in the process of figuring out how to make a bunch of money off this madness. Making money? In America? Whodathunkit??

Folks have forgotten that blogs work because people have something to say and others find what they say valuable. Our business culture works the same way -- it runs on the currency of influence, authority, and relationships. People who have strong and well-informed opinions command respect and become influencers; they win deals, drive decisions, and ultimately determine the fate of companies. The thirst for high-end business information -- the kind that makes people feel like influencers -- has created a $15 billion professional publishing market in the United States alone.

So here's my prediction: Blogs will soon become a staple in the information diet of every serious businessperson, not because it's cool to read them, but because those who don't read them will fail. In short, blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.

Wow. Before you know it, TPRS will be the target of a hostile takeover from some faceless conglomerate with it's home office in Yak Butter, BC. Oh, sure, it will still LOOK like a blog from Texas, but my editorial content will be vetted by someone from northern British Columbia who's probably never been off the salmon farm. This is a GOOD thing??

blog comments powered by Disqus

Technorati

Technorati search

» Blogs that link here

About this Entry

This page contains a single entry by Jack Cluth published on February 29, 2004 6:41 AM.

Whatever it takes, my man; whatever it takes.... was the previous entry in this blog.

Paying the price for the lies and deception is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Contact Me

Powered by Movable Type 5.12