I'm all for television personalities looking for something- anything- to set themselves apart from the herd. There's certainly nothing wrong with wanting to do something in a way that no one else does. Most talking heads have egos large enough that they feel compelled to be memorable, to make themselves known for something that no one else with a microphone does in the same way. I suppose all of us want to be known for something unique and special. There are times, though, when it just gets silly. Case in point: ESPN's Stuart Scott. Don't get me wrong; I admire Scott for a number of reasons. He's genuine, he's battled cancer, he's passionate..but there's one aspect of his anchoring ESPN's Monday Night Football post-game show that drives me nuts:
That's "buck". "Buck" is when internal artistry meets physical expression.
That's great; Stuart Scott invented a word. It's what ESPN anchors do. The problem, though, is not with the word. It's that Scott feels the need to explain it EVERY SINGLE TIME he uses it...and it goes back at least to last season. Here's a simple rule: if it's unique, if it's memorable, people will remember it. If it's not, don't continue to insult my intelligence and waste my time with your "LOOKITME!! I INVENTED A WORD!!" ploy. Sometimes, it just doesn't work; let it go and find something else that does, 'kay??
Yo, Stuart...if you have to explain and define a phrase every time you use it, it's meaningless...and that's definitely NOT "buck". Enough already....